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Monday, October 12, 2026
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TikTok Grants Users Power to Limit AI-Generated Content in Their Feeds

Users will soon have a new feature that permits them to reduce the volume of AI-created videos appearing in their timelines. This move comes as the company revealed that it presently contains more than 1 thousand million AI videos.

Pilot Phase and Launch

The update is undergoing trials over the coming weeks before a global launch. This advancement coincides with a surge in AI-generated material, spurred by new video-generation tools.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the most rapidly expanding content creators on a competing service primarily display clips produced artificially. A considerable share of this content is classified as “AI slop”, a term for substandard, mass-produced content that is frequently illogical or bizarre.

Our research shows that many people like content produced via AI tools, including computer-generated images to science explainers, and we intend to offer the community the ability to increase or decrease of that, depending on their own preferences,” commented a spokesperson.

Volume and Proportions

The service shared that there are currently 1.3bn videos on its app labeled as artificially created. Collectively, more than 100 mn pieces of content are added to the app each day, making AI-generated material a relatively small portion of its overall inventory.

User Control Features

Viewers will be in a position to decrease or raise the amount of AI content they view by opening the content preference feature in the application and picking the AI content topic. Other topics that are already be modified under the setting encompass politics, fashion, cosmetics, and dance.

AI Disclosure Rules

The platform’s rules mandate users to tag lifelike artificially created content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.

Furthermore, the platform will now apply an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for recognizing artificial media. This action is aimed to deter users from seeking to bypass the tagging system.

Responsible AI Funding

The company is furthermore establishing a $2m awareness program for specialists and institutions to produce learning resources about using AI responsibly. This program will benefit educational bodies specializing in training coding and technology.

Content Safety Approach

The video-sharing app has defended its content review process, following debate over plans to lay off hundreds of safety staff in the UK. It is expected to cut a significant number of roles in its trust and safety team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by machine-led review.

A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most graphic content prior to it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content seen by safety staff over the previous year due to intervention by its machine learning processes.

We believe it is crucial to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
Written by

Brittany Tucker

A seasoned tech strategist with over a decade of experience in software architecture and digital innovation, passionate about solving complex business challenges.

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